Marketing & PR
In our rush-rush-rush world, crystallizing messages that are short yet memorable is crucial to your organization being heard amid the chaos. We find the right combination of concise messages that engage your audience's heart and head to mobilize them to action – then decide the best ways to deliver that message.
Communicating cleanly is especially daunting for many of our unabashed policy wonk clients but that's why they hire us – it's what we do best. If you have a nagging sense you could communicate more effectively with policymakers, influential community leaders, reporters, allies, activists, funders and even employees, call on us to get it right! We:
- Audit and make recommendations for organizational brands, concepts, graphic identities and communications
- Research target audiences through surveys, focus groups, community meetings and strategic planning sessions
- Distill essential message content through strategic planning sessions and researching specific facts-and-stats
- Formulate forceful and compelling messages, taglines, talking points and "elevator speeches"
- Write comprehensive, integrated communications plans with goals, objectives and detailed action items
- Create effective public education campaigns with grassroots and grasstops strategies
- Write inspiring newsletters, web content, brochures, fact sheets and white papers
- Design and launch websites, Facebook pages and other social media tools to connect online
- Plan and implement online marketing, including search engine optimization (SEO) and pay per click ads (PPC)
- Build thriving coalitions, collaboratives and partnerships that actually work and thrive
- Conduct community meetings and other events to open up dialogue and provide a path for the future