Media Relations
It's never been harder to attract traditional media attention – newspapers are shrinking, TV news has more commercials and less content and radio is more and more consolidated. But we get our clients noticed because we have extensive media contacts, know what reporters are looking for and always give them exactly what they need to write a great story.
And now there's online and social media to reach our audiences, too. From blogs to Facebook, we can move your message through all the new networks, too.
So if you're tired of hearing "I've never even heard of your organization," let us package and pitch your story in all the various media! We are happy to:
- Create savvy short- and long-term media plans
- Develop fact sheets and other background documents to educate journalists
- Organize press conferences and events that get results
- Promote seed stories to build your case in the community in preparation for legislation or a campaign
- Pitch stories connected to an expected or unexpected "news hook"
- Cultivate relationships with beat and general assignment reporters for your organization
- Design social media plans that include websites, blog, Facebook pages and other social media tools to connect online
- Interact on social media on behalf of your organization
- Implement paid online media campaigns, including search engine optimization (SEO) and pay per click ads (PPC)
- Serve as an ongoing, on-call communications expert
- Strategize and implement crisis communications
- Prepare your "real people" spokespeople to be powerful messengers
- Conduct effective frontline staff and executive media trainings