Progressive Promotions helped the Colorado Consumer Health Initiative and ProgressNow Education plan, produce, launch and manage media relations for Got Insurance?, an edgy, humorous campaign to increase awareness of affordable health insurance options thanks to Obamacare. With 23+ million website visits, millions of Facebook posts/Tweets and thousands of media stories, we did something right!
We successfully shifted the narrative on the consumer rights, construction defect issue for Build Our Homes Right. Not only did we develop successful messaging and strategy, but we created their digital presence (including website, Facebook page, Twitter and email program) and secured 150+ media stories in the course of a year.
The 14 grantees of The Colorado Health Foundation’s Connecting Communities and Care initiative work in different communities across the state, seek to improve different health conditions and involve different local organizations, agencies and individuals in their projects. But they all need to communicate effectively to these varying audiences – and Progressive Promotions is providing the technical assistance they need to recruit possible clients/participants, convince a variety of health providers to help, engage nonprofit organizations and public agencies, raise awareness of influential community leaders and solicit contributions of time and money from supporters.
Promotions provided Remembering Veteran Rodger Holmes with traditional media and online strategies to leverage a VA Office of Inspector General investigation into the mismanaged health care leading to Grand Junction veteran Rodger Holmes' death. The OIG'S recommendations mean patients will receive improved health care at the Grand Junction VA Medical Center.
The Fight for $15 campaign helped change Coloradans’ hearts and minds on what a liveable wage should be, paving the way for the successful 2016 Colorado Families for a Fair Wage minimum wage increase ballot initiative. We convinced virtually every English and Spanish media outlet in Denver to cover FF15 activist strikes and rallies, highlighting hardworking people in full-time jobs unable to afford rent and food.
Progressive Promotions writes and analyzes Water for Colorado’s emails in tandem with the rest of the Water for Colorado team. In addition, we maintain the list, trying new tactics to built the list continually while keeping current subscribers engaged in what’s happening in the tricky world of Colorado’s water.
Progressive Promotion created, implemented, and tracked Generation Latino’s long-term digital strategy and messaging. That scope included Generation Latino’s original content (graphics, photos, videos), email program, social media pages, get out the vote efforts, and reports.