Don’t get me wrong, he has tons of likes and shares and such. But if you pop into his comment section, you’ll realize Polis’ posts are plagued by criticism, grievances, cusses, curses, and the occasional slur.

We find ourselves in our feeds. Take my phone to review my feed and you’ll know me. My likes, my politics, how I see myself. In this way, content becomes a digital stand-in for identity. And because it's our instinct to protect the self, we defend our content and the communities it builds at all costs. This is how influencers become digital deities.

Virtually all of you are deeply invested in stopping the current administration’s march towards authoritarian rule. But we’re also committed to using this crisis as an opportunity to shift power away from billionaire overlords to the everyday people who make this country run.

Algorithms have the hots for AI, and there’s no sign it’s getting the ick.

We’re all navigating a dumpster fire of federal policy chaos – Trump’s avalanche of executive orders and operational memos to implement the authoritarian vision of Project 2025, from publicizing immigration raids to slashing health/human services.

But the election is far more than a presidential race. A lot of candidates are vying for your vote and a lot of issues are on the ballot. With so much on the line, a wave of political ads is starting to flood our feeds. We rummaged through the Meta Ad Library and picked our favorite Colorado-based ads from this cycle. By waxing poetic, we hope to give inspiration and reminders if you’re about to place ads on the Metaverse and beyond.

Project 2025 is an explicit policy roadmap to transform the U.S. into a dystopian right-wing autocracy, providing a step-by-step plan to undermine the rule of law, challenge the separation of powers, eliminate the separation of church and state and annihilate civil liberties.

TikTok recently announced plans to label AI-generated content created from third-party software, while Meta has committed to labeling AI-generated content across its platform in the hope of combating misinformation and enhancing transparency. Plus, it may be a preemptive measure to address potential legal issues in the future, but that’s just good old-fashioned cynicism talking.

In February, Meta announced that it would slowly start limiting political content on Instagram and Threads (they already do this on Facebook). 

The election year is hurtling forward at a breakneck pace, providing a prime opportunity to dissect the major Meta's ad spending players in Colorado. Join me as I muse about a few noteworthy January spenders and their content.