2025 Legislative Session
Colorado Worker Rights United
The Worker Protection Act
The Campaign
Colorado Worker Rights United (CWRU) is made up of over 80 labor unions and community organizations working together to modernize Colorado’s labor laws AND level the playing field so ordinary workers can stand up to billionaires to put more money in the pockets of working families and increase workplace safety.
We partnered with CWRU to provide communications strategy and services promoting the Worker Protection Act from the November 2024 campaign launch and through the legislative session ending May 2025.
Services
Messaging • Earned Media • Design • Digital Ads • Social Media
Messaging
We developed ideas for our pollsters to test in mid-2024. Integrating polling results with our neuroscience-informed messaging model, we developed a core message triangle that we combined with worker stories and specific asks, depending on our audience.
As the campaign evolved, we collaborated with key communications committee members and campaign co-chairs to develop additional messaging to respond to changing dynamics – and developed answers to tough questions at each point.
Earned Media
We educated Colorado reporters, then met to preview the bill with every Capitol reporter before the legislative session, assuring them we could arrange interviews with workers, labor leaders and economists.
As the session began, we pitched proactive stories, responded to inquiries, provided spokespeople and distributed media advisories, releases, and statements – and connected them to talk to our workers at our launch event, rally, hearings, floor votes, compromise talks, post-session celebration and the governor’s veto.
Design
We designed an array of print materials for the campaign including a banner, signs, rally flyers, standing poster board signs, and a mailer. The majority of print collateral was used at in-person events such as the campaign launch, the March rally at the Capitol, and the post-session celebration.
The use of branded signs with messaging at events visually emphasized the unity and collective power of the coalition in all photo and video content captured.
Website
We created a simple, mobile-friendly website for the coalition to serve as a home base for the community, legislators, and reporters to stay up to date on action items, worker stories, related news, and the social media toolkit.
Social Media
We launched a CWRU-branded X account to serve as our primary social media channel, and where legislators and other folks under the dome could view and engage with our content.
Given that the coalition had just formed and had no existing platforms or audiences, we decided to rely on partner organizations to reshare our content across their existing channels.
Toolkits
We created graphic and video content for coalition partners to share on social media. We used SoSha as our central social media toolkit to distribute content to partners. SoSha allowed us to batch content and deliver posts at a consistent pace, but also helped us distribute urgent content when necessary.
Coalition member organizations provided glowing feedback about how easy it made online sharing.
