Colorado Department of the Treasury
Great Colorado Payback
The Campaign
The Colorado Department of the Treasury wanted our help in promoting the Great Colorado Payback, a program responsible for reuniting Coloradans with their lost or forgotten assets. We produced bilingual animated videos for both TV, social media and their website, aimed at informing the general Colorado public what the program is and how it works.
Services
Messaging
Graphic Animation
Video Editing
Writing the Scripts
We worked closely with the Treasury team to produce creative yet concise scripts that matched the messaging to the intended audience and goal.
Knowing viewers decide within the first 3-10 seconds, we crafted emotionally charged openings to hook them and guide them through the story, encouraging action.
We focused on relatable, trustworthy messaging to address the client's challenge of building trust, especially since users are providing personal information.
Once the scripts were finalized, we recorded voiceovers in English and Spanish with actors that best conveyed our desired tone.
Creating the Videos
We followed the Great Colorado Payback’s style guide to maintain brand consistency. We used motion graphics, kinetic typography, and real-world images to create a visual identity with bright colors and clear lines.
To continue to build trust, we included screen recordings of the website’s claiming process, highlighting security and safety with voiceover. The Treasury seal was added to key scenes for additional validation.
